Analysis of two film poster

Analysing two film poster

• Used of a clear colour scheme of: black, yellow, brown and white.
• The title of the film is made to stand out through the use of white typography against the black background; this type of title calls inmediately the attetion of the audience.
• At the back appears the Empire State Building lyinh in ruins, this gives the audience a clear indication that the film is set in New York.
• The smoke and decay in the image hints to the theme of destruction in the film.
• Is a character poster because it shows an individual character (In this case the main character), in addition it contains the name of the actor and a tagline that reflects the quality of the actor.
• Use of iconography with the gun at his back. 
• Institutional information at the bottom of the poster. 
• Tagline: “ The last man on earth is not alone” This confirms that Will Smith character is the last human on earth but there is a sense of enigma as it says “is not alone”. 
• Some of the companies involved in the movie have been included on the poster.

• The colours used in this poster are black, white and navy blue. This signifiques the simplicity of the film. There have been many others James Bond films and the simplicity just shows that is no difference from the others, the main concep is the same. 
• The main image of James Bond is positioned in the middle of the poster with a view of London in the background .The image is positioned in the middle because the movie it will be about him. The text is positioned at the bottom so the audience catches easily with the eye.
• The white and black contrast at the background makes the image stand out.
• The text is written in bold white to call the attention of the audience.
• The use of iconography takes place with the use of 007 logo so the audience automatically recognizes the film.
• He transmits security to the audience with his left hand in his pants
• Institutional information at the bottom of the poster shows the date in a bold text. It also has Columbia pictures and sony logos. In finer text it also gives information about the cast and the production crew.